CONTEXT

In 2019 a franchise organization comprising 1,900 franchisees identified a gap in sales performance across the board. As a result, the organization deployed a strategy team to address these gaps. 

As a leader of this strategy team, I drilled to root causes of declined sales performance and isolated training opportunities. 

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PAIN POINT

Franchisees were not buying into the business system's sales practices due to knowledge gaps, overwhelm, low self-confidence in performing proven sales processes, and decreasing motivation to develop good sales habits and techniques. 

A MICRO-LEARNING VIDEO LIBRARY

A video library with peer testimonials would

1. ​demonstrate the connection between processes and success

2. allow franchisees to access training on-demand and on-the-go

3. support franchisees in developing the habits of the system

4. motivate by certifying learners in each of the training concepts

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TOOLS​

• Microsoft Office

• Microsoft Forms

• Camtasia

• Vimeo

• Power Automate

RESULTING PROJECT

• 18 training videos

• One focus per video

• 5-7 minutes and includes a peer testimonial

• Short assessment after video

• Upon successful completion of the assessment, each participant automatically receives a certificate via email

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