CREATING A BETTER CUSTOMER EXPERIENCE
THE LEARNING PRODUCT
COMPLETE TRAINING OVERHAUL
The slide deck to the left was created using Canva and outlines the process and high-level view of products created throughout this project.
Analyze
Design
Develop
Implement
Evaluate
DATE
OCTOBER 2022-MARCH 2023
STAKEHOLDERS
CALL CENTER EMPLOYEES, CUSTOMERS, AND SENIOR LEADERSHIP
DECISION
COMPLETE ONBOARDING OVERHAUL
THE STORY
THE CHALLENGE
CONTEXT
At a customer conference with senior leadership in 2022, customer frustrations hit an all-time high with the organization's customer service department. Long hold times, poor quality experiences, and incorrect information breached customer trust and patience.
Early hypotheses argued the department had experienced significant churn of employees during COVID-19, so the majority of the department was very new and causing a lag in service standards.
WATCHOUT
In this case, it might have been easy to defer to a training solution as the only solution, but a needs assessment was conducted to determine that training could solve some of the gaps but not all.
NEEDS ASSESSMENT
The needs assessment revealed that a rigorous onboarding program could get new hires to meet performance standards more effectively and efficiently. However, it would not resolve performance issues and cumbersome processes that had accumulated over time.
THE SOLUTION
ONBOARDING TRAINING PROGRAM
A rigorous, structured, and standard training program for newly hired team members would
soften the learning curve
compare and document expectations against results
reduce the time it took to produce quality customer experiences from new hires.
Additionally, better trained newbies would relieve tenured agents of the burden of supporting an inexperienced team.
TRAINING PROGRAM FEATURES
Clearly defined training map
Cohesive training manual
Frequent knowledge checks
Classroom training sessions
Structured on-the-job shadow training with qualifying agents
Training logs
Expectations vs. results documentation
TOOLS
Microsoft Office
Kahoot
Power Automate
Docebo (LMS)
Recorded calls
LinkedIn Learning
Training Playbook
Shadowing Log
THE RESULTS
REACTION
Through both formal and informal feedback gathered weekly, learners report overall satisfaction with the onboarding training program. The feedback that learners provide is used to make continuous improvements to the program.
LEARNING
20+ formal knowledge checks
Informal game activities
Scored role plays
BEHAVIOR
A training log ensures the learner is receiving feedback from the coach and supervisor as they leave the classroom phase of training and start performing the functions of the job.
A bowler is used to measure performance increases over the first 90 days in the role.
RESULTS
Average Handle Time decreased by 40% (from 10 minutes to 6 minutes).
Daily new-hire call volume is up by 75% compared to their counterparts who had been trained under the previous plan.
Hold times have decreased significantly.